Concept Development / App Design

The Objective

Adelante came to us with the request to transform their concept for an app, into a game that people would find visually appealing. We thought their idea gave us a great starting point to explore some beautiful UI ideas. It prototype was a game based on colours, and being designers, colour is a beautiful apart of design that we were excited to turn into a game.

The Process

This was to be a "happy" game, a game that when a user looked at it, they would think positive thoughts. Therefore, the UI needed to reflect that. We took that as our starting point and ran with the idea. We made the focus of the game on blocks and the characters they would soon become. We went through various revisions of the blocks but we were able to come to a design that incorporated flat colours with flat shading.