To expand our portfolio at Diesel 9, we've come up with a mock service-product based business. We wanted to create a somewhat difficult business to brand, and market, especially online. Using this business, we set out to develop a brand and marketing strategy that would help curb this predisposition towards this business and ultimately help sell it to its imaginary customers.
Knowing we wanted to create a Carpentry business, something that personally interests us, we created the name True Finish. With that name, we created a mock customer profile and went to work from their establishing and creating how their branding, image, and online presence.